Showing posts with label Head Matching. Show all posts
Showing posts with label Head Matching. Show all posts

Goals And Funnels Setup For Dynamically Generated Pages

Dynamic URLs
When URLs are keywords or other parameters, you can use the corresponding options when entering funnel or conversion goal URL’s addresses. There are three types available, as showing below.

Exact Match
This option requires that the URLs entered as your funnel or conversion goal match the URLs shown in the reports exactly - there can be no dynamic session identifiers, for example.

Head Match
If your URL is always the same for this step of your funnel, but is followed by unique session or user identifiers, use the Head Match filter and leave out the unique values.

For example, if the URL for a particular user is;
' www.yoursite.com/checkout.cgi?page=1&id=9982251615 ' but the ' id ' varies for every other user, enter 'www.yoursite.com/checkout.cgi?page=1 ' and select Head Match as your Match Type.

Regular Expression Match
Uses regular expressions to match your URLs. This is useful when the stem, trailing parameters, or both can vary between users. For example, if a user could be coming from one of many subdomains, and your URLs use session identifiers, use regular expressions to define the constant element of your URL.

For example,
' page=1 ' will match
' making.example.com/checkout.cgi?page=1&id=002, ' as well as
' marketing.example.com/checkout.cgi?page=1&language=fr&id=19. '

Identical URLs Across Multiple Steps
You may also wish to track visitors' progress through a funnel which has the same URL for each step.
For example, your sign up funnel might look like this;

Step 1 (Sign Up): www.yoursite.com/sign_up.cgi
Step 2 (Accept Agreement): www.yoursite.com/sign_up.cgi
Step 3 (Finish): www.yoursite.com/sign_up.cgi

To get around this, you can call the _trackPageview function within each step (probably within an onload event), as shown below.

pageTracker._trackPageview(" /funnel_G1/step1.html "); pageTracker._trackPageview(" /funnel_G1/step2.html "); pageTracker._trackPageview(" /funnel_G1/step3.html ");

Then set up each step of your funnel to be;

http://www.yoursite.com/funnel_G1/step1.html
http://www.yoursite.com/funnel_G1/step2.html
http://www.yoursite.com/funnel_G1/step3.html

The path/filename argument need not represent an existing path or filename. The argument to _trackPageview simply provides a made-up pagename to which Google Analytics can attach pageviews.

Important Note:
1. Please ignore the spaces between codes.
2. If your pages include a call to _trackPageview, _setAllowLinker _trackTrans(), your Analytics tracking code must be placed in your HTML code above any of these calls. In these cases the tracking code can be placed anywhere between the opening tag and the JavaScript call.

Google Analytics - AdWords Accounts,Goals And Sequences

Link With Your AdWords Account

For advertisers, AdWords, Google Analytics can currently cost data from AdWords campaigns. To link your AdWords and Analytics accounts, log in to your AdWords account and follow the instructions after clicking on the button"Google Analytics"on the Reports tab.

Create Goals And Sequences

If your site is designed to attract visitors to a page, for example, buy-side or electronic application, you can track the number of successful conversions using goals and funnels in Google Analytics.

The aim of the page the user of the website after he or she made a purchase or other desired action, such as a registration or download.

A funnel represents the path, the visitor must pass to reach the goal. Defining these pages you can see how frequently visitors leave the target (and where they go instead) and the utility of the goal.

Each profile can have up to four goals with a specific sequence for each. To determine the objectives and process:

Enter The Objectives.

1. From Google Analytics Settings page, find the profile for which you will be creating goals and click Edit.
2. Select one of the 4 goal slots available for that profile and click Edit.
3. Enter URL target. The realization of this Web site constitutes a successful implementation.
For example, a registration confirmation page, a checkout page or a thank you page.
4. Enter Goal name as it should appear in your account, Google Analytics.
5. Turn on target. This choice solves the Google Analytics This conversion goal to pursue at this time. Normally want L.'to set the Active Goal On.

Next, Determine The Order Of The Transition Follow.

1. Enter URL of the first page of the transition. This page should be a page to all users working their way to your destination. For example, do when you are tracking user flow through your checkout pages, not a product page as a step in the funnel.
2. Enter Name for this step.
3. If This step is a necessary step in the conversion, you choose from the box on the right side. If this option is activated, users reaching your goal page without traveling through this funnel page will not be counted as conversions.
4. Continue entering goal steps, is fully defined until your funnel. You can save up 10 steps, or only one step.

Finally, Configure Additional Settings By Following These Steps.

1. If URL, introduced above-sensitive activate the check box.
2. Enter objective value

This value is in calculating the ROI on Google Analytics', and can be considered a fixed value for a page or a dynamic value from the receipt page of the e-commerce.

3. Select Match Type
There are three different types of games you can for your goal: Exact, Head, or a regular expression to choose.

Exact matching

This advise requires that the URLs entered as your funnel and goal URLs exactly match the URLs shown in the reports. For example, there can be no dynamic session identifiers or query parameters.
Note: If you are using an exact match for a goal (i.e. http://domain.com/yourpage.html), any trailing spaces will cause the goal to be invalid. If you are using partial matching (i.e. ^/page.html), trailing spaces are not an issue.

Head Match

If your site dynamic content, use the filter head of the game and the unique values. For example, if the URL is different for a particular user http://www.example.com/checkout.cgi?page=1&id=9982251615, but the ID for each user to enter checkout http://www.yourdomain.com/ . cgi? page = 1, and then the head of the game as the match type.

4. Click "Save Changes" to create, terminate this Goal and funnel, or Cancel to not save.

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