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Notice For AdWords Users:
If you are going for only tracking AdWords campaigns, you may ignore this step. Once you have linked your AdWords and Analytics accounts, AdWords keywords are automatically tagged with the required tracking criterias.
Tagging your online ads is an important prerequisite to allowing Google Analytics to show you which marketing activities are really paying off. Tagging involves inserting and defining specific variables into the links that lead to your website.
In Generally you need to tag all of your paid keyword links, your banners and other ads, and the links inside your promotional email messages, except those in Google AdWords, which are automatically tagged. Fortunately, the tagging process goes smoothly once you understand how to differentiate your campaigns.
For quick start refer this table below.
If you are going for only tracking AdWords campaigns, you may ignore this step. Once you have linked your AdWords and Analytics accounts, AdWords keywords are automatically tagged with the required tracking criterias.
Tagging your online ads is an important prerequisite to allowing Google Analytics to show you which marketing activities are really paying off. Tagging involves inserting and defining specific variables into the links that lead to your website.
In Generally you need to tag all of your paid keyword links, your banners and other ads, and the links inside your promotional email messages, except those in Google AdWords, which are automatically tagged. Fortunately, the tagging process goes smoothly once you understand how to differentiate your campaigns.
For quick start refer this table below.
Click the image for enlarge preview.
An Sample URL:
http://www.yourexamplewebsite.com/?utm_source=google&utm_medium=ppc &utm_term=exampleword &utm_content=campaign1 &utm_campaign=exampleproduct
http://www.yourexamplewebsite.com/?utm_source=google&utm_medium=ppc &utm_term=exampleword &utm_content=campaign1 &utm_campaign=exampleproduct
