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Google Website Optimizer; FeedBurner; Google Webmaster Tools. **Make you understand about web analytics A/B testing & Multivariate testing methods. Built internal competencies to deliver web traffic analysis reports, trend analysis, ... The interface; Cost; Timing; Flexibility; Keyword; Cost-per-click; Clickthrough rate; Impression; Landing page; Conversion; Conversion rate; Ad position; Quality score; SEO vs. SEM; AdWords v. Adsense; Language and location targeting ...